This metric visualizes the average order value per customer for a given period. You can specify a certain period and compare it with a previous period/year. 

 

The average order value per customer is calculated by dividing the total value of all orders by the number of unique customers. 


The graph visualizes data according to the period you have set, whether it's hourly, daily, monthly, or yearly. It shows the average purchase value per customer and the number of orders from which it was calculated.

The data for the average order value per customer is visualized based on the order statuses you have set in the "Settings". For more information, please see the provided link.