These segments include visitors who use expensive devices to enter the store. In general, it can be assumed that they have high incomes and/or are willing to spend a significant amount on technology. Also, these users are probably likely to pay a great amount for a product's brand and design. If you make them an Upsell offer, for example, there is a higher chance that they will accept it compared to other subscribers.  

The following segmentation is suitable for many niche markets such as computers and peripherals, white and black appliances, perfumery and cosmetics, clothing, footwear, etc. 

SEGMENT #1

The segment's goal

A selection of subscribers who use high-end devices to enter the store (all Apple subscribers)

Add the following conditions and fill in their respective values: 

1. Operating system ('IS' / 'iOS')

Conditions

This is what your segment should look like when finished:

SEGMENT #2

The segment's goal

A selection of subscribers who use high-end devices to enter the store (specific models)

Add the following conditions and fill in their respective values: 

1.  Device type ('IS' / 'Mobile' / 'Apple' / 'iPhone 12', 'iPhone 13')

Conditions

This is what your segment should look like when finished:

 Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.

See also other segmentation ideas in this section of our Help Center.