This segment includes subscribers who have browsed products of different vendors multiple times (at least 2-3 times) in the last few days. These users are clearly interested in the goods your store offers and want to make an order, but have not decided on anything specific to buy yet. You can stimulate them to make a purchase by offering them the products they browsed in a bundle at a preferential price.
The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.
The segment's goal
Subscribers who have browsed products of any vendor more than X times in the last X days.
Add the following conditions and fill in their respective values:
1. View
- View product ('IS' / 'Select products')
- View product vendor ('IS' / )
- View product n times ('More than' / 3)
- View product before / after days ('In the last' / 10 days)
It is recommended that the subscriber has browsed the products of the the different vendors at least 2-3 times in the last 7-10 days.
Conditions
This is what your segment should look like when finished:
Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.
See also other segmentation ideas in this section of our Help Center.