As part of CloudCart's ongoing commitment to fostering a privacy-first digital advertising ecosystem, we are excited to announce a significant update in line with Google's enhanced enforcement of its EU user consent policy. This update is a crucial step forward in ensuring that our platform remains at the forefront of compliance and user privacy, especially for our users who leverage Google's powerful advertising and analytics tools.



Understanding the Update
Google is taking a stronger stance on privacy and consent, particularly in the European Economic Area (EEA). Starting in 2024, Google will extend its enforcement actions to not only ad personalization but also measurement features. This will affect data collected from various sources, including:


  • Websites: Through tags that send data to Google.
  • Apps: Via SDKs that communicate data to Google.
  • Data Uploads: Through tools that upload data from non-Google sources, such as offline conversion imports or store sales data.


For CloudCart users utilizing Google services, including measurement, ad personalization, and remarketing features, it is imperative to collect and share consent for the use of personal data from EEA-based users with Google. This requirement also extends to those utilizing Google Analytics data in conjunction with any Google service.


Navigating Google's Consent Mode Changes

Google's consent mode is evolving to help website and app owners collect more granular user consent. The consent mode API now includes two additional parameters to better manage user consent regarding advertising purposes and personalized advertising:


  • ad_user_data: Manages consent for sending user data to Google for advertising purposes.
  • ad_personalization: Manages consent for personalized advertising.


The rest of the parameters of cocent types you may find below:

  •  ad_storage: Enables storage, such as cookies (web) or device identifiers (apps), related to advertising.
  • analytics_storage: Enables storage, such as cookies (web) or device identifiers (apps), related to analytics, for example, visit duration.
  • functionality_storage: Enables storage that supports the functionality of the website or app, for example, language settings.
  • personalization_storage: Enables storage related to personalization, for example, video recommendations.
  • security_storage: Enables storage related to security such as authentication functionality, fraud prevention and other user protection.



What is more, there is new Targeting section, helping you track even more efficiently your audiences.


It's crucial to note that disabling personalized advertising will yield the same results as setting the ad_personalization parameter. In cases of conflicting values, personalization will be disabled to honor user choices.



Important Information


If you are utilizing Google Analytics, Google Ads or other similar solutions for ad personalization and remarketing without implementing the updated version of the GDPR (Consent Mode 2) and obtaining consent for the usage of personal data from the end users located within the EEA, you may experience limitations in optimizing the effectiveness of these tools. Primarily, your data feed will be restricted to basic metrics such as clicks and potentially the geographic origin of visitors based on their IP addresses.


It is important to note that if you are subscribed to GDPR services through CloudCart, the platform will automatically update your GDPR compliance to the latest standards. Alternatively, if you do not have a subscription, it will be necessary to procure one to ensure seamless continuity of your tracking and marketing endeavors.


To recommence your operations, it is imperative to access the GDPR application within CloudCart's Admin Panel and activate it. Subsequently, users will be prompted to consent to the updated GDPR requirements. Additionally, CloudCart offers the convenience of enabling these prerequisites by default.



Next Steps for CloudCart Users:


1) Locate your CloudCart GDPR application. It can be found on CloudCart's App Store and enter.


2) Within the intuitive interface of the application, navigate to the section dedicated to managing coolies in order to activate them, ensuring compliance with data privacy standards,


3) With the cookies now activated and your settings securely saved, you are ready to use an array of marketing tools. This pivotal step does not only safeguard user privacy nd adherence to regulatory guidelines but also enhances your ability to target and engage your audience effectively. Now you can skyrocket your business with CloudCart!



Conclusion

This major update signifies CloudCart's dedication to aligning with GDPR requirements and Google's evolving policies, ensuring a seamless and compliant experience for your customers. By staying informed and taking the necessary steps to comply with these changes, you can continue to leverage Google's advertising and analytics capabilities while respecting user privacy and consent.


This update signifies CloudCart's commitment to not only adhering to GDPR requirements but also to enhancing the privacy and consent management features for our users, ensuring a seamless and compliant online shopping experience for your customers.