With triggered products user communication with the online store is much more contextual. For example, a customer browses your store and based on that behavior you can build a segment with conditions. And if your conditions are related with products, you can use this segment to create a campaign that is related to triggered products. 

An example of that are all customers who view products in the ball category over a period of time. They can receive a message based on their actions. You can send them three or four products from that category at a discount and thus communicate with your customers in a whole new way, which is very relevant for their actions and urges them to make a purchase.


In this section:

Create a trigger/segment

The trigger is the segment itself. We use segments to trigger a campaign. The segment consists of conditions and when one of our visitors successfully enters or exits this particular segment, this is called an event. The event triggers the campaign. 


Go to the admin panel of your online store, Marketing > Campaigns > Segments section and create a new segment from the Add segment button. Let's see which conditions are appropriate for "unlocking" the triggered products.

First of all, this is the "Order" condition. After selecting it you need to select a sub-condition related to it, for example, "Average order value", "Date" or "Amount". Even "Products" related with a given order "unlock" triggered products. For example: 

Subscriber -> Order -> Order average more than 50 EUR.

The second major condition that "unlocks" the triggered products is "Cart" as well as all its sub-conditions. We will use the segment below when we create the campaign. 

Subscriber -> Cart -> Cart amount more than 1 EUR.

Other unlocking conditions are:

  • "Subscribed for product availability, and which are already available"
  • "Membership"
  • "Product Reviews"
  • "Wishlist"
  • "View"


Your conditions must be related to the products in some way.


Prepare a campaign with triggered products

1. Once you have created a segment, go to the Campaigns section and create an automated campaign from the Create Campaign button in the upper right corner. For more information on automated campaigns see here. 

2. First, name the campaign. The name is for internal use only. 

In this section, you can choose whether to repeat the campaign for customers that got into it more than once as well as whether to execute it for existing subscribers in the segment.

3. In the second step, select "Gets in segment" and select the segment from the drop-down menu after which the number of subscribers in the segment will be displayed. 

4. When building the logic of your campaign in section three the action's type can be sending a message, email, SMS, Viber or web push notification, setting a customer group or tags.

In this case we will select email as an action's type, immediately after a customer has entered the segment. 5. Then you need to choose a template from our vast database, to use one you have saved or a brand new one. For convenience, here we will select a new blank template and with a drag-and-drop of the mouse using the product widget we will place a product in the email body. 

When you click on the product itself on the right open up menus, one of which gives you access to the triggered products which are associated with a specific campaign you have started.

This means that the products that are in the cart will be transferred to the message and the message will be contextual. So that each customer who has in their cart more than one EUR will receive a contextual message with products based on the products which are already in their cart. And from here you can build your contextual email with specific products. You can also offer a dynamic discount code, of course you will have to fill in the parameters that the system will require from you: 

 

The purpose of triggered products is to provide a contextual and personalized attitude towards each individual visitor of your online store.